Lesson Goals and Promotion Role Quiz

What is one of the objectives of tourism promotion strategies?

• To create distance from consumers

• To weaken the product's image

• To generate specific information for target audiences

• To discourage commercialization

What is another name for promotion at the point of sale?

• Advertising

• Merchandising

• Broadcasting

• Sponsorship

Which of the following is an indirect method of promoting tourism products?

• Direct sales

• Personal contact

• Advertising

• Face-to-face meetings

What is a characteristic of tourist products mentioned in the text?

• They can be touched and tried beforehand.

• They are tangible and visible.

• They are intangible and cannot be tried beforehand.

• They are always visible and tangible.

What is the initial effect of promotion on a product?

• It makes the product unknown.

• It motivates consumption and makes the product known.

• It reduces the product's popularity.

• It stops the product from being sold.

What is included in the promotional support material for tourism?

• Promotional brochures, gifts, presentation CDs, internet pages

• Only internet pages

• Only promotional brochures

• Only gifts

Who should create the tourism promotion material according to their interests?

• Only the public sector

• Only the private sector

• Both the public and private sectors

• Neither the public nor private sectors

What do fairs and events help with in the tourism industry?

• Making new friends

• Approaching distributors and potential tourists

• Learning new languages

• Building new hotels

What is one benefit of participating in fairs and events?

• Increased visibility and direct business with consumers

• Free travel and accommodation

• Guaranteed sales increase

• Reduced production costs

What is the purpose of direct mail campaigns?

• To entertain consumers

• To inform about tourist products and attract consumer interest

• To increase product prices

• To reduce marketing costs