2DO BI MARKETING
Authored by ISRAEL LANCHIPA
Other
Professional Development
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
El ciclo de vida de un producto consta únicamente de las etapas de introducción, crecimiento, madurez y declive.
FALSO
VERDADERO
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Durante el crecimiento, las ventas aumentan y comienzan a aparecer competidores.
FALSO
VERDADERO
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Qué fase realizamos siempre antes a la etapa de introducción?
DECLIVE
DESARROLLO
MADUREZ
CRECIMIENTO
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Durante el declive, es posible revitalizar el producto con rediseños o relanzamientos.
FALSO
VERDADERO
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
La distribución es amplia en la fase de introducción y baja en crecimiento.
FALSO
VERDADERO
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Cuántas etapas principales tiene el ciclo de vida de un producto, según el modelo clásico?
TRES
CUATRO
CINCO
SEIS
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
En cuál etapa las empresas suelen implementar campañas agresivas de marketing para aumentar la distribución:
DECLIVE
CRECIMIENTO
INTRODUCCION
MADUREZ
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