DES426 L05

What is the primary goal of the 'Ideate' stage in Design Thinking?

• To deeply understand user needs and pain points.

• To select the single best solution to a problem.

• To build and test low-fidelity prototypes with users.

• To generate a large quantity of diverse potential solutions.

Which principle is most important during an initial brainstorming session in the Ideate stage?

• Critique and eliminate weak ideas immediately.

• Generate as many ideas as possible, no matter how wild.

• Prioritize quality over quantity of ideas.

• Focus on developing only the most practical ideas.

What is the main purpose of 'How Might We' (HMW) questions in guiding the Ideate stage?

• They summarize the user's past behaviors.

• They act as open-ended prompts to spark creative solutions.

• They evaluate the feasibility of initial concepts.

• They define the exact solution to be built.

Which characteristic defines a well-crafted 'How Might We' (HMW) question for the Ideate stage?

• It should focus only on technological advancements.

• It should be a statement of the final product’s features.

• It should be a question with a single, obvious answer.

• It should be broad enough to allow creative solutions but narrow enough to be solvable.

The Ideate stage primarily encourages which type of thinking?

• Divergent thinking

• Analytical thinking

• Convergent thinking

• Critical thinking

The 'Yes, and...' approach in brainstorming is crucial for which aspect of ideation?

• Evaluating ideas based on feasibility.

• Expanding on previous ideas and combining concepts.

• Categorizing ideas based on similarity.

• Finding the most cost-effective solution.

What is the main advantage of using the SCAMPER method for ideation?

• It helps in quickly converging on the single best idea.

• It provides a systematic checklist to generate new ideas by looking at existing concepts in different ways.

• It ensures that ideas are immediately prototyped and tested.

• It replaces the need for any other brainstorming techniques.

In the SCAMPER ideation technique, what does the 'S' stand for?

• Substitute

• Standardize

• Simplify

• Structure

Why are 'wild' or unconventional ideas encouraged during the Ideate stage?

• They challenge assumptions and can lead to breakthrough innovations.

• They are only useful for highly technical problems.

• They slow down the brainstorming process.

• They distract the team from feasible solutions.

Which challenge does Mind Mapping specifically help address during the Ideate stage?

• Ensuring all generated ideas are immediately feasible.

• Documenting user interviews from the Empathize stage.

• Organizing thoughts and exploring non-linear connections between ideas.

• Preventing judgment of ideas during brainstorming.