Customer Journey Framework Basic

Who is someone that is NOT aware of a product or company?

• Lead

• Customer

• Unknowing

• Buyer

What is the main goal of marketing?

• To deliver packages

• To make people aware of a product or company

• To give discounts

• To answer customer complaints

Which of the following is an example of online marketing?

• Billboard

• Website

• Brochure

• Mall exhibition

Which of the following is an example of offline marketing?

• Instagram ad

• Google ads

• Name card

• TikTok content

What is the purpose of lead conversion?

• To make people aware

• To turn leads into buyers

• To improve product quality

• To make brochures

What is a strategy used in the sales stage?

• Posting on Instagram

• Sending brochures

• Offering a discount

• Improving service

What do you call someone who has already bought the product?

• Unknowing

• Customer

• Buyer

• Lead

Who is considered a customer in the diagram?

• Someone who clicks an ad

• Someone who buys once

• Someone who buys repeatedly

• Someone who reads a brochure

What is the focus of customer retention?

• Making people aware

• Getting first-time buyers

• Making sure buyers keep buying

• Giving name cards

What helps improve customer retention?

• Giving out free samples

• Good customer service

• Social media ads

• Name cards