MIDTERM 03 - LLCI - C01-2025

What is the purpose of logical connectors in product promotion?

• To confuse the audience

• To make the message flow smoothly and clearly

• To reduce the number of words

• To hide product flaws

Which connector is used to introduce the first point?

• In addition

• First of all

• As a result

• To sum up

"In addition" is used to:

• Show a result

• Add more information

• Conclude a point

• Introduce a problem

Which phrase shows a result or consequence?

• Furthermore

• Therefore

• To start with

• Also

"To sum up" is used to:

• List features

• Summarize main points

• Ask a question

• Introduce a new topic

What is "email marketing"?

• Sending promotional messages via email

• Making phone calls to customers

• Advertising on TV

• Printing brochures

Which is an example of "print media"?

• A Facebook ad

• A TV commercial

• An ad in a business magazine

• A radio jingle

A "TV commercial" is:

• An advertisement shown on television

• A social media post

• A billboard

• A podcast

What is the main goal of a "marketing campaign"?

• To reduce product quality

• To sell a product or service

• To ignore customers

• To close a business

"Social media" refers to:

• Platforms for connecting and sharing content online

• Newspaper articles

• Radio broadcasts

• Printed flyers