Reason Codes

The lotion didn’t leave the skin feeling moisturized.

• Product dislike general

• Skin performance - poor results

• Smell - product smells bad

• Texture - too thick

The shampoo caused dandruff after a few uses.

• Hair performance - poor results

• Hair performance - dandruff

• Texture - dry

• Smell - chemical odour

The deodorant left white flakes on the skin.

• Deos performance - poor protection

• Fabric damage - stained

• Deos performance - white, flaky dispensing

• Texture - gritty, granular

The ice cream bar had visible mold before opening.

• Taste - rancid / off

• Spoilage - mould before opening / use

• Texture - ice crystals

• Appearance - Dislike

The product had a strong chemical-like smell.

• Smell - product smells bad

• Smell - chemical odour

• Smell / fragrance - too strong

• Taste - chemical

The consumer found no cookie dough pieces in the ice cream.

• Quantity - insufficient ingredient

• Quantity - missing component or Ingredient

• Quantity - short count

• Taste - dislike

The deodorant stained the customer’s shirt.

• Fabric damage - stained

• Deos performance - poor protection

• Texture - oily

• Product dislike general

The product caused a rash, but the customer didn’t see a doctor.

• Undesirable reaction - skin / eye - Doctor NOT consulted

• Product dislike general

• Texture - dry

• Smell - product smells bad

The ice cream had a gritty texture.

• Texture - dry

• Texture - gritty, granular

• Texture - too thick

• Texture - separated

The product had a bitter taste.

• Taste - too sour

• Taste - rancid / off

• Taste - bitter

• Taste - dislike