Quiz về Chiến lược Marketing của Grab

In Grab's 4P strategy, which factor is most clearly represented by 'Place'?

• Driver network and mobile app

• Flexible discount policy

• Blog content and videos

• Price changes by hour

What characteristic does Grab's communication campaign focus on to attract young people?

• Academic and professional language

• Creative, friendly style and use of KOLs

• Organizing academic seminars

• Using flyers and loudspeakers

What highlight helps Grab differentiate its product from competitors?

• Simple app interface but slow

• Providing limited services by region

• Multi-service integrated app and frequent updates

• Focusing only on one type of service

Why is using influencers/KOLs on social media an effective strategy in Grab's online marketing tools?

• Because it is cheaper than traditional advertising

• Because it helps improve SEO performance for the main website

• Because it creates closeness, increases trust, and is easily spread in the target community

• Because it helps reduce pressure on the internal marketing team

What is the goal of integrating game icons (gamification) like 'collecting stamps for rewards' in the Grab app?

• Increase app downloads

• Increase service usage frequency and retain users through enjoyable experiences

• Optimize software system operating costs

• Ensure more uniform quality of driver services

When Grab runs the campaign 'Eat GrabFood today - win an iPhone immediately' on Facebook and TikTok, which tool is most clearly combined?

• SEO and Email Marketing

• Mobile App Marketing and Google Ads

• Social Media Marketing and Promotion Campaigns

• Display Ads and Influencer Marketing

Which factor contributes to the high effectiveness of push notifications on the Grab app in the marketing campaign?

• Concise content, personalized according to behavior and at the right time of app usage

• Sending as many as possible to increase the chance of users reading

• Using notifications

What is the key factor in a successful marketing campaign?

• Concise content, personalized based on behavior and timely use of the app

• Send as many as possible to increase the chance of users reading

• Use notifications with a lot of text and images to attract

• Send on a fixed schedule every day regardless of user habits

What tool helps Grab optimize personalized experiences for each customer in the online environment?

• Email sent in bulk on a fixed schedule

• Push notifications, promo codes, and personalized interface based on behavior

• Enhance outdoor billboard advertising

• Create offline workshops for loyal customers

What is the GrabMerchant tool primarily aimed at?

• Customers using GrabFood

• Users ordering Grab rides

• Partner sellers/businesses

• Grab driver partners