Marcom (Marketing Communications) Worksheet Quiz

What does "Marcomm" stand for?

• Marketing communications

• Market competition

• Market community

• Marketing committee

Tags

CCSS.RI.3.10

CCSS.RI.4.10

CCSS.RI.5.10

CCSS.RI.6.4

CCSS.RI.7.4

Which of the following is NOT mentioned as a type of media used in Marcom?

• Direct mail

• Newspapers

• Textbooks

• Television

Why do companies use Marcom?

• To interact with customers and prospects

• To make new products

• To hire new employees

• To build new stores

Which of these is an example of Marcom media?

• Billboards

• School buses

• Lunch boxes

• Shoes

If a company wants to tell people about a new product using the Internet, which type of communication are they using?

• Marcom

• Cooking

• Gardening

• Painting

Imagine you are a business owner. Which combination of media could you use to reach the most people with your message?

• Television, radio, and the Internet

• Only one newspaper

• Just a single phone call

• Only a billboard in one city

What does the tree with many icons in the image represent?

• Different types of media used in Marcom

• Different types of trees in a forest

• Different types of food

• Different types of sports

What does "TI" stand for when choosing marketing media?

• Time to Implement

• Total Investment

• Team Involvement

• Target Information

Which letter represents "Effectiveness" in the list for choosing marketing media?

• TI

• TR

• E

• S

Tags

CCSS.RI.2.7

CCSS.RI.3.7

CCSS.RI.4.7

CCSS.RL.2.7

CCSS.RL.3.7

If you want to know how much money you need to spend, which factor should you look at?

• Time to ROI

• Cost

• Skill/Knowledge Required

• Effectiveness