VP & USP -ENTREP

True or False: A Value Proposition focuses on the unique features of a product only.

• TRUE

• FALSE

True or False: A Unique Selling Proposition is what makes a product different from its competitors.

• TRUE

• FALSE

True or False: Every business must have both a Value Proposition and a Unique Selling Proposition.

• TRUE

• FALSE

True or False: A Value Proposition does not consider the customer’s problem.

• TRUE

• FALSE

True or False: A Unique Selling Proposition should be easy for customers to remember.

• TRUE

• FALSE

True or False: The Value Proposition answers the question, “Why should I choose you?”

• TRUE

• FALSE

True or False: USP and VP can be exactly the same statement.

• TRUE

• FALSE

Which of these best defines a Value Proposition?

• A catchy slogan

• A promise of the benefits a customer will receive

• A list of product features

• A company mission statement

What is the primary focus of a Unique Selling Proposition (USP)?

• How the product works internally

• What makes the product or service stand out

• The price of the product

• The company’s location

Which question does a USP answer?

• “Who are you?”

• “What is your price?”

• What makes you different?”

• “How do you deliver?”