Figurative Language and Business Concepts

Which of the following slogans is a metaphor?

• Just Do It.

• Red Bull gives you wings.

• Like a good neighbor, State Farm is there.

• The snack that smiles back.

What type of figurative language is used in this slogan? “Like a rock.” – Ford

• Hyperbole

• Simile

• Alliteration

• Personification

Which slogan uses personification?

• Have it your way.

• Open happiness.

• The ultimate driving machine.

• Finger-lickin’ good.

What kind of figurative language is this? “Maybe she’s born with it. Maybe it’s Maybelline.”

• Hyperbole

• Allusion

• Alliteration

• Metaphor

Which of the following is an example of hyperbole?

• Melts in your mouth, not in your hands.

• The best a man can get.

• The happiest place on Earth.

• Both B and C

Which of the following best defines “revenue” in a business context?

• The profit a company keeps after paying all its expenses

• The total amount of money a business earns before expenses

• The money invested in a new business

• The amount of savings a business has in the bank

A company has experienced rapid growth over the last 3 years. What does this most likely mean?

• It opened more locations, increased customers, or boosted revenue

• It hired fewer employees to save money

• It started offering discounts to gain attention

• It had to settle a lawsuit to avoid bankruptcy

In a marketing campaign, what is the importance of a deadline?

• To avoid overspending

• To legally register the business on time

• To create urgency and encourage customers to act quickly

• To determine how much to pay employees

In a financial context, what does it mean when two parties “settle”?

• They end a business partnership

• They agree on a solution, often involving payment, to avoid legal action

• They divide company revenue equally

• They choose a deadline to finalize a contract

How is the word “wealth” often used in marketing to attract consumers?

• To suggest they’ll become millionaires quickly

• To appeal to status, success, or luxury lifestyle desires

• To advertise high interest rates at banks

• To explain revenue reports to investors