Social Media Information Systems Quiz

A fashion retailer uses TikTok to launch a #MyStyle2025 challenge, where users upload their own outfit videos and the best are featured on the brand's page. What strategy is this?

• Paid social ads

• User-generated content

• Subscription model

• Internal collaboration tool

A startup hosts a Reddit AMA session to receive direct feedback from early adopters. This reflects which SMIS role?

• Provider

• Users

• Community

• Moderator

Which of the following best describes Facebook Workplace used internally to share organizational knowledge?

• Public CRM

• Marketing Dashboard

• Enterprise Social Network

• Personal Productivity Tool

What is the primary benefit of using bots on Discord channels for student support in universities?

• Enhance hardware security

• Automate peer review scoring

• Improve real-time communication

• Replace all human roles

A digital agency wants to increase app downloads through targeted Instagram Reels. Which of the following would be the most appropriate goal?

• Be seen as trendy

• Go viral

• Increase download rate by 25%

• Get mentioned by influencers

A cosmetics company analyzes story tags on Instagram to guide product design. This is an example of:

• User compliance

• SMIS analytics

• Brand policing

• Hardware integration

Which organizational benefit is achieved when companies showcase employee stories on LinkedIn?

• Cloud migration

• Workforce morale and brand identity

• Increase inventory turnover

• Minimize project delays

When a public health campaign collaborates with influencers to correct misinformation online, what type of strategy is this?

• Public relations

• Social influence and outreach

• Brand segmentation

• Decentralized authority

What is the purpose of tracking metrics like follower growth and message responses in SMIS?

• Legal compliance

• Success metrics

• Page monetization

• API development

Which technology allows users to virtually try on sneakers via Instagram filters?

• RFID

• Augmented Reality (AR)

• VPN

• Blockchain