Planning function case study

TechForward's revolutionary new smartphone is called the

The company aims to capture _ of market share within three years.

TechForward's daily production target is _ units.

• 200000 units

• 200 units

• 20000 units

• 2000 units

1. The name of TechForward's year-long marketing campaign is _.

• Eco-Friendly Marketing Plan
• Sustainable Energy Initiative
• Green Innovation Strategy
• Green Tech Revolution

1. What makes TechForward's main product unique?

• The EcoTablet is the first solar-powered tablet.

• The EcoWatch, a fitness tracker made from biodegradable materials.
• The EcoLaptop, features a built-in water filtration system.

• The EcoPhone is unique because it is the first fully recyclable smartphone.

1. Classify each of TechForward's planning elements into strategic, tactical, or operational :

• 1 Securing $50 million investment

• 2 Training sales teams

• 3 Daily production of 2,000 units

• 4 Establishing environmental partnerships

Answer explanation

1 Strategic: Securing investment, establishing partnerships

2 Tactical: Training sales teams

3 Operational: Daily production targets

_ impacts TechForward's ability to compete with established smartphone brands.

The case mentions that production costs are higher than expected. This challenge might affect the company's _.

• pricing strategy
• supply chain management
• production efficiency
• market share

1. There are two major decisions about manufacturing that TechForward needs to make. They need to decide between domestic vs. overseas manufacturing. Explain in your own words what factors can affect their final decision.

Answer explanation

TechForward must weigh the cost savings of overseas manufacturing against the benefits of quality and speed associated with domestic production.

1. There are two major decisions about advertising that TechForward needs to make. They have to decide between traditional marketing versus digital marketing channels. Explain in your own words what factors can affect their final decision.

Answer explanation

TechForward must consider factors like target audience, cost, reach, and effectiveness of each channel might influence TechForward's decision between traditional and digital marketing.