Music in the International Marketplace Quiz II

What was the role that the Korean government did to promote the success of the Hallyu Movement?

• Create national policies on Hallyu to promote the cause 

• Increase migration to European countries 

• Improve food securities 

• Continue to only focus on heavy machinery and chemicals revenue 

• Rely on foreigners to be interested on Hallyu 

Artist management -----Booking Agent-----X-------Audience. What is the term (X) in the concert supply chain?

• Distributor

• Concert Promoter

• Record Company

• Retail Outlet

• Manager

Who is the key-person provisions when on tour? 

• The person who takes responsibility of the show’s program 

• The person that manages the finances of your tour 

• The person that books the venues  

• The person that negotiates the transport 

• The person assigned to manage your tour for you 

Which of the following is important in a niche tour?

• Similar Taste

• Diaspora Taste

• Socioeconomic taste

• Where the music is unnappreciated

• Ethnic/Regional music

What is the term use to describe the “act of differentiating a brand in customer’s mind in relation to competitors in terms of attributes and benefit that the brands does and do not offer."

• Segmentation

• Targeting

• Positioning

What is the term to described by Everett Rogers as a “discovered pattern of remarkably similar finding of the process in which individuals adopts a new idea”

• Dimension Theory

• Diffusion Theory

• Differential Theory

• Diamond Theory

• Dopamine Theory

What is the type of segmentation that groups people in terms of their attitudes, values and lifestyle

• Demographic

• Age

• Gender

• Income

• Psychographic

While a Joint Venture is a process where a business partners with a foreign firm to distribute and market overseas, what is a term for setting up your own unit overseas?

(a)  

In calculating your cost-plus profitability, what is the value of X?
Profit (in local currency)= Retail Price- (Production cost)- (Distributer Percentage)- (X)-(Miscellaneous Cost)

• Subsidy

• Incentive

• Grants

• Tax

• Risk

What is the document that specify the items you are sending?

• Commercial Invoice

• Packing List

• Certificate of Origin

• Distribution List

• Invoice of Sales