Introduction to business

When branding is successful, a brand's ___ is improved

• Debt

• Safety

• image

Branding is

• is a device that legally identifies ownership of a registered brand or trade name.

• the process of working toward maximizing recognition of a particular brand.

• the use of a name, design, symbol, or a combination of those elements that a sports or entertainment organization uses to help differentiate its products from the competition.

• consumer preference for a particular brand as compared to competitor products or services.

This type of business is owned by one person.

• Partnership
• Sole Proprietorship
• Corporation
• Franchise

How is a business 'location' best described?

• The place where customers buy products

• The place where a business sites its operations

• The place where suppliers send components

What is a Brand Identity?

• Your brand identity is how you perceives yourself.

• Your brand identity is the same as branding.

• Your brand identity is how your audience perceives you.

• Your brand identity is your logo.

This type of business is owned by two or more people.

• Sole Proprietorship
• Partnership
• Corporation
• Franchise

Which of the following is a disadvantage of franchise?

• assistance from a parent company

• name recognition

• shared advertising expenses

• must follow parent company business structure

2. Mario and his brother Luigi started a plumbing company together. They split the profits and the expenses.

• Sole Proprietorship

• Partnership

• Corporation

This type of business is a contractual agreement with a parent company to sell its products/services in an area.

• Sole Proprietorship
• Partnership
• Corporation
• Franchise

9. What type of business is described in the diagram below?

• Sole Proprietorships

• Partnerships

• Corporation