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Marketing Concepts Quiz

Authored by Anjana Banskota

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University

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Marketing Concepts Quiz
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29 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ______ is the set of actual and potential buyers of a product.

market

audience

group

segment

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Selecting which segments of a population of customers to serve is called:

Market segmentation

Positioning

Customization

Target marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The promotion 'P' of marketing is also known as ______.

product differentiation

distribution

cost

marketing communication

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following marketing management concepts is most likely to lead to marketing myopia?

Customer-driven marketing

Customer-driving marketing

Selling

Production

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Wholesaler is a______.

middleman

producer

manufacturer

customer

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:

Pricing

Distribution

Product development

Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of ______ in the promotional mix.

advertising

sales promotion

personal selling

publicity

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