Marketing Concepts Quiz

A ______ is the set of actual and potential buyers of a product.

• market

• audience

• group

• segment

Selecting which segments of a population of customers to serve is called:

• Market segmentation

• Positioning

• Customization

• Target marketing

The promotion 'P' of marketing is also known as ______.

• product differentiation

• distribution

• cost

• marketing communication

Which of the following marketing management concepts is most likely to lead to marketing myopia?

• Customer-driven marketing

• Customer-driving marketing

• Selling

• Production

Wholesaler is a______.

• middleman

• producer

• manufacturer

• customer

Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:

• Pricing

• Distribution

• Product development

• Promotion

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of ______ in the promotional mix.

• advertising

• sales promotion

• personal selling

• publicity

Marketing research is done basically to______.

• supply goods and services

• expand business

• solve and make decisions related to marketing problems

• none of the above

A research that tests the hypothesis and establishes cause and effect relationship:

• exploratory research

• descriptive research

• causal research

• none of the above

Discount stores Big Bazar and Walmart practice ____________ value propositions.

• more for more

• more for the same

• more less

• same for less