
Mercedes-Benz Vietnam
Authored by Chloe Nguyen
Business
University
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A potential customer is very interested in a specific Mercedes-Benz car model but is concerned about waiting times as the car is currently "out of stock." Based on the updated sales process, which Mercedes-Benz technology solution can help address this concern and provide timely information to the customer?
Salesforce CRM system
"Automated Stock Check" feature
Payment & loan portal
Cloud e-commerce platform
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mercedes-Benz's use of the Agile Scrum development method for CRM allows for gradual updates tailored to local needs and then integrated into the global SAP system. This is particularly important because each showroom operates under different market conditions. What is the main benefit of this approach in Mercedes-Benz's global context?
Ensures absolute consistency in pricing and scheduling across all markets
Minimizes the need for feedback from sales staff
Enhances flexibility and local adaptability, allowing rapid deployment of small features without waiting for entire system updates
Completely centralizes decision-making at headquarters
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If you were the Marketing Director of Mercedes-Benz and wanted to fully leverage collected customer data (such as name, address, phone number, purchase history), which objective could the AI Recommendation feature in the updated process help you achieve most effectively?
Reduce shipping and delivery costs
Automate credit checks for car loan customers
Personalize the customer experience by suggesting suitable colors and car types, thereby increasing conversion rates and loyalty
Simplify the contract signing process
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which specific risk mentioned could erode trust and lead to unauthorized access as a concern about Data Security and Privacy when AI processes sensitive customer information?
High IT infrastructure maintenance costs
Threats such as biased outputs, fabricated responses, and CRM integration errors
Dependence on external vendors
Difficulty in recruiting highly qualified IT talent
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To enhance the customer experience at the showroom and during the "Product Search & Configuration" process, which technology has Mercedes-Benz applied to create a 360° showroom/test drive and increase interaction?
IoT & Telematics
Business Intelligence & Data Analytics
VR (Virtual Reality)
Online Training Platforms
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Mercedes-Benz's adoption of a strong IT infrastructure and digital tools positions it as a leader in innovation and digital transformation. Beyond direct sales, what broader strategic advantage does this digital foundation provide to Mercedes-Benz in a rapidly evolving automotive market?
Primarily reduces manufacturing costs for traditional gasoline vehicles
Enables a quicker response to emerging trends like autonomous driving and electrification, fostering continuous innovation
Limits customer interaction to in-person showroom visits, maintaining exclusivity
Shifts focus entirely away from physical production to software development
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The presentation highlights the collection of "Customer Data" and "Order Data." If Mercedes-Benz wants to improve its after-sales service and anticipate customer needs for maintenance or upgrades, which type of data, combined with AI, would be most crucial for predictive insights?
Employee payroll data
Competitor pricing information
Vehicle telematics data (e.g., mileage, diagnostic codes) and historical service records
Global economic forecasts
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