CHAPTER 2 SOCIAL MEDIA MIX

What is the main purpose of using a social media mix in business?

• To reduce employee workload

• To reach different audiences using various platforms

• To create only video content

• To stop using traditional advertising

What type of content works best on TikTok?

• Formal articles

• Product catalog PDFs

• Short, engaging videos

• Infographics

Which of the following is NOT a benefit of social media for business?

• Guaranteed sales without effort

• Free brand exposure

• Customer engagement

• Real-time feedback

What does the "W" in SWOT stand for?

• Wealth

• Winning

• Workload

• Weakness

Which of the following is an example of a threat?

• Friendly staff

• New competitor in your area

• Strong brand name

• High-quality ingredients

Which of these is an internal factor in SWOT

• Production process

• Rising fuel prices

• Customer trends

• Economic policy

Why is SWOT analysis important for businesses?

• It helps increase product prices

• It helps plan and improve strategy

• It guarantees business success

• It replaces customer service

Which of the following is an example of an opportunity?

• Slow delivery

• Low customer satisfaction

• Rising online demand for your product

• High staff turnover

Which of the following is NOT part of the 7Ps?

• Product

• Price

• Packaging

• Promotion

What does "Process" refer to in the 7Ps?

• Staff uniforms

• Steps of delivering the service

• How much customers pay

• Social media captions