TT&QC (2)

What is the primary purpose of strategic planning in marketing communication?

• Identifying problems
• Setting goals and objectives
• Implementing tactics
• Maximizing ROI

How are objectives, strategies, and tactics defined in the context of marketing communication?

• Objectives: actions that make the plan come to life; Strategies: what you want to accomplish; Tactics: how to accomplish the objectives.
• Objectives: what you want to accomplish; Strategies: actions that make the plan come to life; Tactics: how to accomplish the objectives.
• Objective: what you want to accomplish; Strategy: how to accomplish the objectives; Tactics: actions that make the plan come to life.
• Objective: how to accomplish the objectives; Strategy: actions that make the plan come to life; Tactics: what you want to accomplish.

What is the primary focus of a business plan in the context of marketing communication?

• Setting marketing tactics
• Maximizing ROI
• Providing direction for advertising planning
• Identifying problems

In marketing communication, what does SBU stand for in the context of the business plan?

• Strategic Business Unit
• Sales and Business Understanding
• Systematic Business Utilization
• Specific Business Undertaking

What does the term "SMART objectives" refer to in the context of strategic planning?

• Objectives focused on intelligence and creativity
• Objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound
• Objectives that rely on strategic management
• Objectives emphasizing broad goals without specifics

What is the primary focus of consumer research?

• Identifying key competitors
• Assembling information for marketing communication tools
• Assessing brand role and performance
• Identifying people in the market for the product

Which type of research involves one-on-one interviews asking open-ended questions, using smaller sample sizes?

• Market Information
• Media Information
• In-depth Interviews
• Consumer Insight

What is the goal of consumer insight research?

• Identifying key competitors
• Assessing brand role and performance
• Finding key consumer insights to drive audience response
• Monitoring buzz and tracking behavior

What does media research primarily involve?

• Gathering information about possible media formats
• Assembling information for marketing communication tools
• Identifying people in the market for the product
• Uncovering critical information for strategic planning

Which method involves obtaining valuable feedback from customers and monitoring buzz about a brand?

• Neuromarketing
• Consumer Insight
• In-depth Interviews
• Market Information