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TT&QC (2)

Authored by 0- HOANG PHUONG-THAO

Business

University

20 Questions

Used 6+ times

TT&QC (2)
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1.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What is the primary purpose of strategic planning in marketing communication?

Identifying problems
Setting goals and objectives
Implementing tactics
Maximizing ROI

2.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

How are objectives, strategies, and tactics defined in the context of marketing communication?

Objectives: actions that make the plan come to life; Strategies: what you want to accomplish; Tactics: how to accomplish the objectives.
Objectives: what you want to accomplish; Strategies: actions that make the plan come to life; Tactics: how to accomplish the objectives.
Objective: what you want to accomplish; Strategy: how to accomplish the objectives; Tactics: actions that make the plan come to life.
Objective: how to accomplish the objectives; Strategy: actions that make the plan come to life; Tactics: what you want to accomplish.

3.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What is the primary focus of a business plan in the context of marketing communication?

Setting marketing tactics
Maximizing ROI
Providing direction for advertising planning
Identifying problems

4.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

In marketing communication, what does SBU stand for in the context of the business plan?

Strategic Business Unit
Sales and Business Understanding
Systematic Business Utilization
Specific Business Undertaking

5.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What does the term "SMART objectives" refer to in the context of strategic planning?

Objectives focused on intelligence and creativity
Objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound
Objectives that rely on strategic management
Objectives emphasizing broad goals without specifics

6.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

What is the primary focus of consumer research?

Identifying key competitors
Assembling information for marketing communication tools
Assessing brand role and performance
Identifying people in the market for the product

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Which type of research involves one-on-one interviews asking open-ended questions, using smaller sample sizes?

Market Information
Media Information
In-depth Interviews
Consumer Insight

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