Mintzber strategy

•In 2020, a startup called EcoKart developed a detailed roadmap to enter the green grocery delivery market. They outlined marketing steps, supply chain milestones, and projected financials over three years.

• Plan

• Ploy

• Pattern

• Perspective

•A clothing brand never formally planned to become a youth icon. However, over 10 years, they consistently released bold, edgy designs every season. Now, they are known as the “go-to” brand for college students.

• Plan

• Perspective

• Pattern

• Ploy

•A local organic café sees itself as a “community-first” space. Its decisions, from sourcing ingredients to pricing, are driven by its founder's belief in sustainability and social justice.

• Ploy

• Pattern

• Position

• Perspective

•A major telecom operator in India suddenly launches a new unlimited data plan at extremely low prices for 3 months, right after a new competitor enters the market. A few months later, they discontinue the plan once the competitor’s growth stalls.

• Ploy

• pattern

• plan

• position

•A budget airline advertises itself as “India’s most affordable way to fly.” It removes free meals, limits baggage, and uses secondary airports — all to keep ticket prices low and attract price-sensitive travelers. It does not try to compete with full-service airlines.

• plan

• pattern

• Position

• Perspective