Digital Marketing & E-Commerce Quiz

What is Omnichannel marketing?

Classify these examples as omnichannel (O) or multichannel (M): A customer sees an Instagram ad, clicks to website, and later gets a retargeting email. A brand runs a TV ad and a separate Facebook campaign with no connection. A retailer allows in-store returns for online purchases.

• O (Seamless journey)

• M (Disconnected campaigns)

• O (Integrated experience)

If monthly online revenue was 50,000 and in-store was 100,000, calculate the new total revenue after a 15% increase in online sales and a 10% increase in in-store sales.

Pick a brand (e.g., Nike, Apple) and analyze their omnichannel presence: List their channels (website, app, social, physical stores). Identify one seamless experience (e.g., Nike's app reserves shoes for in-store try-on).

Create a 1-page strategy for a fictional coffee shop: Channels to use (e.g., Instagram, loyalty app, physical store) One omnichannel tactic (e.g., 'Order via app, skip the line in-store')

Compare a traditional ad (newspaper) and a digital ad (Facebook ad) for a shoe brand. List pros and cons of each.

Pick a product (e.g., wireless earbuds) and map a customer's journey from awareness to purchase.

List 3 companies for each e-commerce model (B2B, B2C, C2C, D2C).