B2.6 - Unit 2: International Marketing - Listening Quiz

Which two marketing strategies does he mention? (Tick 02 answers)

• have different products and sell it all over in the same format

• have one product and sell it all over in the same format

• adapt your product to different cultures and different countries

• keep your product unchanged to different cultures and different countries

[Listen again]

What does he say about the OneCafe company? (Tick 02 answers)

• They set

  up a website from where they also sell these coffee products

• They have many stores from where they also sell these coffee products

• It is a big company, based in UK and in Sweden.

• It is a small company, based in Denmark and in Sweden.

What does he say about Lux?

• An example of a global brand that will sell in Asia

• An example of a global brand that will sell all over the world.

• An example of a local brand that will sell in the USA and North America.

• An example of a global brand that will sell in Europe.

Listen to the interview and complete the gaps in these two extracts .

... a new curriculum that enables (a)   worldwide to have the latest ​ (b)   , the latest ​ (c)   and ​ (d)   , to enable them to become ​ (e)   marketers.

• marketers
• practices
• knowledge
• techniques
• international

So our students are asked to write a (a)   , develop a (b)   , develop a ​ (c)   , write a ​ (d)   , present an (e)   - just as they would do in the workplace.

• report
• business plan
• presentation
• webcast
• internal briefing paper

Because we know in talking to employers​ (a)   that they want marketing professionals that have the ​ (b)   and skills required of today's demanding ​ (c)   environment.

• worldwide
• capabilities
• global business
• adaptation

What do they want to achieve at the meeting?

• suggestions for the budget for their international sale conference

• suggestions for the guests for international sale conference

• suggestions for the location, accommodation and leisure-time activities for international sale conference

• suggestions for the date and time for their international sale conference

What three locations are suggested? (Tick 03 answers)

• Amsterdam

• China

• south of Portugal

• Florence

• Spain