Tiếng anh chuyên ngành nâng cao

Question 1:

What is the correct term for places of business for selling goods to customers (e.g. shops, stores, kiosks)?

• Retailers

• Shelves

• Outlets

• Markets

Question 2:

What do we call all the different products, brands and items that a company sells?

• Product list

• Brand range

• Packaging

• Product mix

Question 3:

What is the term for businesses that sell goods or merchandise to individual consumers?

• Wholesalers

• Retailers

• Distributors

• Manufacturers

Question 4:

What is a graphic image or symbol specially created to identify a company or product?

• Packaging

• Label

• Logo

• Trademark

Question 5:

Which term refers to wrappers and containers used to enclose and protect a product?

• Packaging

• Container

• Branding

• Box

Question 6:

What is the term for the extent to which consumers are aware of a brand and know its name?

• Brand loyalty

• Brand awareness

• Brand recognition

• Advertising

Question 7:

What do we call surfaces in a store on which goods are displayed?

• Displays

• Stands

• Shelves

• Counters

Question 8:

What is the term for the sales of a company expressed as a percentage of total sales in a given market?

• Total sales

• Market penetration

• Sales volume

• Market share

Question 9:

Which phrase refers to consumers who buy various competing products rather than being loyal to a particular brand?

• Brand-loyal customers

• Brand-switchers

• Bargain hunters

• Impulse buyers