Metaphorical Thinking in Business

What is the purpose of metaphorical thinking in business problem solving?

• To replace old business jargon

• To make meetings more entertaining

• To approach a problem from a new angle using comparison

• To simplify data analysis

Which of the following is an example of a metaphor used in business language?

• Increasing net profit

• Navigating stormy waters

• Selling more units

• Evaluating quarterly earnings

In metaphorical thinking, what does the metaphor 'someone needs to lose weight' represent in the business example?

• High profit

• A need to expand

• High production costs

• Customer dissatisfaction

Which of the following is a metaphor-based solution translated into a business idea?

• Filling out reports faster

• Reducing employee breaks

• Joining a slimming club = sharing ideas with other departments

• Getting more clients = going to the gym

What is a 'provoking operation' (po) used for?

• To test if a product is outdated

• To make a product look modern

• To spark creative thinking by making unusual suggestions

• To calculate pricing models

Why are 'po' statements intentionally outlandish or strange?

• To entertain employees

• To distract from real problems

• To move thinking in a different direction and generate ideas

• To reject logical thinking altogether

In the example about a product seen as old-fashioned, what is one idea that came from a 'po' statement?

• Lower the price

• Market it to old people

• Crunch the sales numbers

• Increase online advertising

What does the 'museum idea' lead to in the problem-solving example?

• Stopping production

• Making a product look older

• Turning the product into a collectible

• Opening a café or selling the product in a museum

What is the goal of both metaphorical thinking and provoking operations?

• To improve employee discipline

• To follow industry best practices

• To generate new or creative business solutions

• To avoid decision making

What does the phrase "If you can't go forward, go sideways" suggest in the context of the article?

• Move to another department

• Take a break from the problem

• Use unconventional or creative approaches when logic fails

• Switch to a competitor