Strategic Management

Strategic Management

Professional Development

16 Qs

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Strategic Management

Strategic Management

Assessment

Quiz

Social Studies

Professional Development

Easy

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ShuBee S

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16 questions

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1.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

In the BCG Matrix, which McDonald’s product is classified as a “Star”?

McPizza

Big Mac

McDelivery

McD Vegan Meal

2.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

Which quadrant of the BCG Matrix represents low market growth but high market share?

Stars

Question Marks

Dogs

Cash Cows

3.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

The McD Vegan Meal is placed in which BCG category?

Stars

Question Marks

Dogs

Cash Cows

4.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

Which of the following best describes a "Dog" in the BCG Matrix?

High market share, high growth

Low market share, low growth

High growth, low market share

Low growth, high market share

5.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

What is the role of “Cash Cows” according to the matrix?

big Potential to become star

Introduce new products

Capture new markets

Divest unprofitable units

6.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

Which strategy is applied when a firm stays within a single industry?

Conglomerate Diversification

Concentric Diversification

Vertical Integration

Concentration

7.

MULTIPLE CHOICE QUESTION

10 mins • 1 pt

A bread producer that also runs a bakery shop is an example of:

Horizontal Integration

Vertical Integration

Conglomerate Strategy

Concentric Diversification

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