Strategic Management

In the BCG Matrix, which McDonald’s product is classified as a “Star”?

• McPizza

• Big Mac

• McDelivery

• McD Vegan Meal

Which quadrant of the BCG Matrix represents low market growth but high market share?

• Stars

• Question Marks

• Dogs

• Cash Cows

The McD Vegan Meal is placed in which BCG category?

• Stars

• Question Marks

• Dogs

• Cash Cows

Which of the following best describes a "Dog" in the BCG Matrix?

• High market share, high growth

• Low market share, low growth

• High growth, low market share

• Low growth, high market share

What is the role of “Cash Cows” according to the matrix?

• big Potential to become star

• Introduce new products

• Capture new markets

• Divest unprofitable units

Which strategy is applied when a firm stays within a single industry?

• Conglomerate Diversification

• Concentric Diversification

• Vertical Integration

• Concentration

A bread producer that also runs a bakery shop is an example of:

• Horizontal Integration

• Vertical Integration

• Conglomerate Strategy

• Concentric Diversification

Which of the following is an example of Concentric Diversification?

• Shell invests in airline fuel

• AirAsia opens Tune Hotels

• Berjaya Group buys a shipping firm

• Coca-Cola invests in mining

A company entering unrelated businesses like F&B, retail, and hotels is applying:

• Vertical Integration

• Market Penetration

• Conglomerate Diversification

• Product Development

Shopee’s control over delivery and shopeepay is an example of:

• Horizontal Expansion

• Concentric Diversification

• Vertical Integration

• Conglomerate Diversification