Data Q

What is the 5 pillars of Assembly data practice?

• 1. 1. Tagging

  2. 2. Martech

  3. 3. Data Warehouse

  4. 4. Data Science

  5. 5. Data Strategy

• 1. 1. Tracking
     2. Martech
     3. Business Intelligence
     4. Machine Learning
     5. Data Strategy

• 1. 1. Analytics
     2. Martech
     3. Business Intelligence
     4. Data Science
     5. Data Strategy

• 1. 1. Analytics
     2. Martech
     3. Structured Data
     4. Data Science
     5. Data Strategy

What is our main platform name?

• ADVERITY

• MONDAY

• SCENE

• STAGE

Why is server-side tracking important? (multiple correct answers)

• Boost website performance

• Increase more measurement accuracy

• Allow management of the data sent to platforms

• Because Gerard will be upset if it's not implemented

What are cookies?

• Sweet treats generally made of flour and sugar

• Trackers used by marketing platforms

• A file stored on your browsers

• All the three

My client sent me a landing page that doesn't seem to have good user experience and may affect performance, What shall I do:

• Propose SEO content development

• Audit the landing page for tracking

• Propose Tagmatic for A.B testing  

• Review and update my media plan

What makes Tagmatic different?

• It's developed by a Lionel Messi lover

• It works with custom JavaScript in GTM

• Its all three

• The client doesn't need to pay for a 3rd party platform

What does CDP stand for?

• Custom Data Platform

• Customer Data Platform

• Customised Data Platform

• Credit Default Swap Product

What does SERP stands for?

• Search Engine Result Platform

• Search Engine Result Page

• Search Engine Research Platform

• Super Engine Research Platform

What does SERPWATCH do? (multiple correct answers)

• Guideline and Safety Brand Monitoring

• Check if there are any brand violation in search result

• 24/7 Competitor Monitoring

• Checking if client is ranking no.1 on Google

Why should client use STAGE REPORTS?

• It saves manual works of pulling reports

• It provides transparency and clarity across stakeholders

• It's 24/7 with secured access

• It creates a marketing database for future data projects