Quiz 2 – Entrepreneurship - DE Steps 6-11

Your company’s persona can be either a fictitious person or a real person.

• True

• False

What is the best form of marketing that a company can have?

• Word of Mouth Marketing

• Social Media Marketing

• Digital Marketing

• Content Marketing

Which is NOT one of the ten Stages of the Full Life Cycle Use Case discussed in class?

• Analyze Options

• Aquire Your Product

• Determine Value

• Start a Rival Company

What is the second theme of the Disciplined Entrepreneurship methodology?

• How do you scale your business?

• Who is your customer?

• How do you design & build your product?

• What can you do for your customer?

When developing your High-Level Product Specification, you are on a trajectory from Inquiry (asking for answers) to Advocacy (asking for money)?

• True

• False

When calculating the quantified value proposition, the first step is to describe the “as-is” condition?

• True

• False

A normal subsonic flight service took about 8 hours to fly from London to New York. The Concorde’s flight time was on average 3 hours and 30 minutes. As it relates to time, what is the value proposition of the Concorde expressed as a percentage?

• 55.25%

• 56.25%

• 56.75%

• 62.5%

Which of these is NOT a core?

• company culture

• customer service

• first mover advantage

• network effects

Moat and core are the same thing.

• True

• False

When deciding whether to stay at his corporate job or pursue a startup which would eventually become Nvidia, Jensen Huang crunched some numbers on a spreadsheet. He determined that the startup option would be worth it if the company had $50 million in annual revenue. If this figure represented 7.5% of the chip market at the time, what would have been the TAM (Total Addressable Market)? (Round up to the nearest million.)

• $705 million

• $715 million

• $720 million

• $725 million