Employer Branding Unit 1Quiz

What does employer branding refer to?

• An organization's reputation and image as an employer

• A marketing strategy for customers

• A financial investment strategy

• A method for employee training

What is involved in employer brand management?

• Articulating the EVP

• Creating advertisements

• Conducting market research

• Developing financial reports

When did the concept of employer branding emerge?

• Early 1990s

• Late 1980s

• 2000s

• 2010s

What has amplified the need for authentic employer branding?

• Digital transformation and social media

• Increased competition in product markets

• Economic downturns

• Changes in government regulations

What are today's employees seeking in their work?

• Work-life balance and flexible options

• Higher salaries only

• Job security above all

• Strict work hours

What does a strong employer brand signal to investors?

• Organizational stability and innovation potential

• High profit margins

• Low employee turnover

• Strong marketing strategies

What is a major challenge in people management today?

• Generational differences in expectations

• Lack of job openings

• High salaries

• Limited technology use

What role does top management play in employer branding?

• Articulates the vision and core values

• Handles daily operations

• Manages employee payroll

• Conducts market analysis

What is the difference between employer branding and corporate branding?

• Focus on employees vs. customers

• Different marketing channels

• Distinct ownership

• All of the above

Employer Branding concept firstly used by

• Simon Barrow and Tim Ambler

• Harold Knootz

• Henry Fayol

• John Fernandes & John Rodrigo