Distribution Management Quiz 2

Small stores located in residential areas, carrying a limited line of high-turnover convenience goods, often with extended hours

This involves brainstorming and evaluating various potential channel structures and partners.

The internal capabilities and strategic direction of the company are crucial.

This is a very common structure, especially for consumer packaged goods (CPG) like food, beverages, and household items.

This channel design consideration refers to the external forces that can significantly influence channel decisions.

Under this type of channel conflict, these channels end up competing with each other rather than complementing each other.

This is considered as one of the most significant causes of vertical and multi-channel conflict where a manufacturer decides to sell directly to consumers, bypassing its traditional retail or wholesale partners.

This is the overarching plan that guides how a company gets its products and services to its target customers effectively and efficiently.

This involves direct communication with target consumers to obtain an immediate response.

Involves independent sales representatives selling products directly to consumers, often in their homes or at "party plan" gatherings.