Introduction to Business Research

What is the primary goal of business research?

• To increase sales

• To explore customer behavior

• To generate profits

• To aid decision-making

Which of the following is NOT a valid objective of research?

• Description

• Explanation

• Entertainment

• Prediction

Which type of research is conducted to solve a specific problem?

• Pure research

• Applied research

• Exploratory research

• Conceptual research

Which research approach starts with theory and ends with data testing?

• Inductive

• Deductive

• Qualitative

• Observational

The inductive approach involves:

• Moving from observations to theory

• Testing a hypothesis using data

• Using existing theories only

• Deducting conclusions from logic

What is the scope of business research?

• Only in marketing

• Only in finance

• Only for large companies

• Across all business functions

Why is a review of literature important in research?

• To avoid reading books

• To understand existing knowledge

• To fill pages in the thesis

• To copy others' ideas

A theoretical framework:

• Explains the key concepts and relationships in research

• Is a summary of data

• Is used only in math-based studies

• Comes after data analysis

A good hypothesis should be:

• Very lengthy and complex

• Testable and specific

• Based on opinions

• Vague and general

Which of the following represents a null hypothesis?

• There is a difference between male and female consumers

• There is no significant difference in buying behavior

• Age affects purchase decisions

• Brand loyalty is influenced by quality