Understanding Behavioral Nudges

Why is social proof powerful?

• It uses authority to enforce compliance

• It appeals to individual logic

• It triggers a desire to conform with others

• It creates fear of punishment

A team leader asks each member to publicly state their weekly goals on a board. What behavioral concept is being used?

• Framing

• Default

• Commitment device

• Loss aversion

A health campaign uses the message: “2 in 10 smokers die early.” What kind of framing is this?

• Gain framing

• Loss framing

• Neutral framing

• Default framing

A company offers a bonus only if employees achieve their health goals tracked weekly. What kind of behavioral strategy is this?

• Default

• Framing

• Incentive bias

• Commitment device

What type of information is usually most salient to employees?

• Abstract goals and strategy

• Immediate tasks and deadlines

• Quarterly reports

• Corporate history

A job ad says: “Join the 90% of our team who are thriving in hybrid roles.” This is an example of:

• Commitment device

• Framing

• Loss aversion

• Choice overload

A software team uses Trello with visual task columns and deadlines highlighted. This best supports:

• Social proof

• Default behavior

• Salience

• Framing

Which of the following uses social proof effectively?

• “Be the first to try our new tool!”

• “Most employees in your department have already completed their compliance training.”

• “You must complete this immediately.”

• “Try this tool if you’re interested.”

What change can increase the salience of a project deadline?

• Sending one email a month in plain text

• Putting the due date on a sticky note at everyone’s desk

• Mentioning it once during onboarding

• Assuming everyone will remember it

Which design lever works best when commitments are public and specific?

• Default bias

• Framing

• Commitment device

• Loss aversion