Advertising Design Quiz

Which of the following best defines advertising design?

• The study of consumer purchasing behaviour

• The strategic use of visuals and text to communicate a persuasive message

• The production of broadcast commercials

• The process of pricing and distribution

What is the primary goal of a creative brief in advertising design?

• To set the media budget

• To outline legal requirements

• To guide the creative team with objectives, target audience, and key message

• To finalise the ad’s printing specifications

In the advertising design process, which stage involves sketching layouts and rough concepts?

• Research

• Ideation

• Execution

• Distribution

Which professional typically collaborates with the copywriter to develop advertisement visuals?

• Media planner

• Art director

• Sales manager

• Market researcher

Which of these is NOT one of the four Ps of marketing often referred to in advertising design briefs?

• Product

• Price

• Persuasion

• Place

Advertising design focuses solely on aesthetics and not on the underlying marketing strategy.

• True

• False

The early evolution of advertising design in the late 19th century was driven primarily by:

• Television sponsorships

• Industrialisation and mass-market publications

• Internet banner ads

• Outdoor LED billboards

Which advertising medium became dominant in the 1950s and significantly influenced design trends?

• Radio

• Print newspapers

• Television

• Online media

The shift from print to digital advertising design introduced which new design consideration?

• Paper weight

• Screen resolution and interactivity

• Ink drying time

• Print deadlines

One important aspect of advertising design is enhancing brand recognition. Which term best describes this effect?

• Brand dilution

• Brand recall

• Brand ownership

• Brand alignment