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Module - 3

Authored by Vikram V

Education

Professional Development

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Module - 3
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of media planning?

To reduce advertising costs

To reach the target audience effectively

To create viral ads

  1. To eliminate competitors

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor is NOT considered in media planning?

Target audience demographics

Budget constraints

Competitor’s office location

Media reach and frequency

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "reach" refer to in media planning?

The number of times an ad is seen

The percentage of the target audience exposed to an ad

The cost of media placement

The duration of an ad campaign

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which step comes first in developing a media plan?

Which step comes first in developing a media plan?

Defining advertising objectives

Negotiating ad rates

Measuring campaign success

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is media planning important in advertising?

It ensures ads are seen by the right people at the right time

It guarantees high sales conversions

It eliminates the need for creativity

It reduces competition

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a limitation of print media advertising?

High engagement

Static and non-interactive nature

Low production costs

Short lifespan

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key advantage of broadcast media (TV & radio)?

Low Cost

High reach and sensory appeal

Precise targeting

Long-lasting impact

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