Module - 3

What is the primary goal of media planning?

• To reduce advertising costs

• To reach the target audience effectively

• To create viral ads

• 1. To eliminate competitors

Which factor is NOT considered in media planning?

• Target audience demographics

• Budget constraints

• Competitor’s office location

• Media reach and frequency

What does "reach" refer to in media planning?

• The number of times an ad is seen

• The percentage of the target audience exposed to an ad

• The cost of media placement

• The duration of an ad campaign

Which step comes first in developing a media plan?

• Which step comes first in developing a media plan?

• Defining advertising objectives

• Negotiating ad rates
  

• Measuring campaign success

Why is media planning important in advertising?

• It ensures ads are seen by the right people at the right time

• It guarantees high sales conversions

• It eliminates the need for creativity

• It reduces competition

Which is a limitation of print media advertising?

• High engagement

• Static and non-interactive nature

• Low production costs

• Short lifespan

What is a key advantage of broadcast media (TV & radio)?

• Low Cost

• High reach and sensory appeal

• Precise targeting

• Long-lasting impact

Which of the following is a support media in advertising?

• Television
  
  

• Newspapers

• Billboards

• 6. Magazines

How is media effectiveness typically evaluated?

• By counting social media likes

• Through reach, frequency, and ROI analysis

• By competitor ad comparisons

• Based on employee feedback

Which medium is best for detailed product explanations?

• Radio
  

• Billboards

• 6. TV commercials

• Print media (newspapers, magazines)