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Marketing Analytics Unit 1

Authored by Vinita Raidu

Business

University

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Marketing Analytics Unit 1
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25 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Marketing analytics helps businesses to:

Increase ad spend

Make data-driven decisions

Replace the HR department

Create branding taglines

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is not a function of marketing analytics?

Data interpretation

Predicting consumer behavior

Conducting technical SEO audits

Decision making

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the main difference between Marketing Research and Marketing Analytics?

Analytics is theoretical

Research is real-time

Analytics emphasizes predictive tools

Research uses AI and automation

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is the correct sequence of Levels in Marketing Analytics?

Descriptive → Predictive → Prescriptive

Predictive → Descriptive → Diagnostic

Prescriptive → Descriptive → Predictive

Diagnostic → Prescriptive → Descriptive

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Business Intelligence supports marketing analytics by:

Providing CRM systems

Storing marketing data only

Enabling visual storytelling and real-time data insight

Running advertisements

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In MS Excel, what is a PivotTable used for?

Formatting text

Predicting future trends

Summarizing large datasets

Protecting a sheet

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

You need to organize sales data by region and product. Which Excel tool do you use?

Filters

Conditional Formatting

PivotTable

Charts

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