S4_EBS_Flash_Card_Part3

Suggest one pricing technique the organization can use to attract more customers.

• Product-bundle pricing - Selling related items as a set at a lower price.

• Dynamic pricing - Adjusting prices based on demand and supply.

• Penetration pricing - Setting a low price to enter a competitive market.

• Price skimming - Setting a high price initially and lowering it over time.

Example of parks and nature reserves.

• Bukit Timah Nature Reserve

• Central Park

• Yosemite National Park

• Yellowstone National Park

State two reasons why the organization provides support services.

• Differentiate from competitors.

• Increase market share.

• Enhance its products.

• Reduce operational costs.

Explain two reasons why it is important for Angelyn to have good product knowledge.

• Able to answer customers’ questions more confidently.

• Able to recommend the most suitable products to meet customers’ needs and wants, thus creating customer loyalty.

• Increases the number of products sold without understanding them.

• Reduces the time spent on customer service inquiries.

State three characteristics of a budget hotel.

• Offers reasonably-priced room rates.

• Provides luxury amenities and services.

• Includes costly services such as room service and personalized service.

• Provides basic amenities and services.

State the type of accommodation that will appeal to the following groups of tourists visiting Singapore.

A couple on honeymoon who wants a place with unique theme.

• Boutique Hotel

• Budget Hostel

• Standard Hotel

• Luxury Resort

Blue Hotel is opening its second hotel in Singapore. 

Describe how Blue Hotel can make use of public relations to announce the new hotel.

• Organize a special event like a grand opening ceremony and invite celebrities for a ribbon cutting ceremony.

• Send out a press release to local newspapers and magazines.

• Create a social media campaign with influencers promoting the hotel.

• Offer discounts to the first 100 guests who book a room.

Explain two benefits to organization of providing an app for customers.

• 1. Customers can easily book rooms without staff assistance.

• 2. The customer can find information about room rates. This saves hotel staff from dealing with individual enquiries.

• 3. Customers can receive discounts on future bookings through the app.

• 4. Customers can provide reviews on their experience at the hotel. This will help the hotel to improve their service in order to satisfy future customer needs and wants.

Give two examples of support services that organization may provide to its customers.

• Customer service hotline for customer queries.

• Free shipping on all orders.

• 24/7 online chat support.

• Exchange or refund.

State the type of accommodation that will appeal to the following groups of tourists visiting Singapore.

A retired couple who wants the highest level of customer service and comfort.

• Luxury hotel

• Budget hostel

• Mid-range motel

• Guesthouse