PM Formative 2: Review

What is the main goal of marketing?

• To increase production

• To sell at the lowest price

• To satisfy customers' needs profitably

• To hire more employees

Which of the following best defines "Marketing"?

• Selling products door-to-door

• Understanding and meeting customer needs

• Making ads that go viral

• Posting on social media daily

In the 3Cs of Marketing, what does “Customer” represent?

• The target market or audience

• The supplier of goods

• The CEO of the company

• The sales team

Which of the following is NOT one of the 3Cs in Marketing?

• Customer

• Capital

• Company

• Competitor

Which of the 3Cs of marketing focuses on making a profit?

Which among the 3Cs of marketing is measured through your brands MARKET SHARE?

How does the FAB model help in marketing?

• Makes prices cheaper

• Helps communicate product value to customers

• Avoids customer feedback

• Increases production

“This phone has a 5000mAh battery.” This statement shows the:

• Feature

• Advantage

• Benefit

• Price

This phone has a 5000mAh battery, The battery lasts all day without charging. You can stay connected all day, even during travel.

The last sentence highlights the:

• Feature

• Advantage

• Benefit

• Price

KRAs can be used to measure performance in marketing.

• True

• False