TLE 8-QUIZ #1

Which of the following best describes ICT in online marketing?

• A place where businesses store goods

• A set of digital tools used for online promotions and communication

• A strategy to print marketing flyers

• A type of television commercial

A local bakery uses a website to accept orders and display cakes. This is an example of:

• Email marketing

• Analytics

• Social media marketing

• Website creation

Why is social media marketing effective for businesses?

• It replaces face-to-face communication

• It only works for large companies

• It allows businesses to interact and promote directly to customers

• It avoids the use of the internet

A clothing store posts new arrivals on Instagram. What ICT tool are they using?

• Email marketing

• Analytics

• Social media marketing

• Word processing software

A store owner uses Mailchimp to send newsletters and discounts. What ICT tool is this?

• Email marketing

• Website builder

• Analytics tool

• Video conferencing

What is the main goal of online marketing using ICT?

• To improve cooking recipes

• To connect businesses with customers online

• To monitor classroom attendance

• To sell products face-to-face only

How does Google Analytics help businesses?

• It builds a website

• It tracks customer behavior and website data

• It prints receipts

• It creates email designs

What feature makes website builders like Wix and WordPress suitable for small businesses?

• Require programming knowledge

• Only work with large teams

• Easy to use and no coding needed

• Only for gaming websites

A dance studio sends monthly emails about new classes and discounts. Why is this helpful?

• It teaches students to dance

• It keeps students engaged and informed

• It replaces classroom learning

• It reduces the use of music

What benefit does real-time chat on social media offer to businesses?

• It delays responses to customers

• It allows instant interaction with customers

• It increases office paperwork

• It stops feedback from reaching the business