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ISST7322 Ch 2 & 3

Authored by Nhlalala Makondo

Information Technology (IT)

University

Used 1+ times

ISST7322 Ch 2 & 3
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What marked the *shift from operational to strategic use* of information systems?

Widespread use of AI

Internet and e-business revolution ✅

ERP systems failure

Cloud computing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of Porter's Five Forces?

Bargaining power of buyers

Threat of substitute products

Brand reputation ✅

Rivalry among existing competitors

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The force that examines how easy it is for customers to drive prices down is:

Supplier power

Buyer power ✅

Competitive rivalry

Threat of new entrants

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a highly competitive industry, which force is most dominant?

Threat of new entrants

Threat of substitutes

Rivalry among existing competitors ✅

Supplier power

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When barriers to entry are low, what is the implication for a firm?

Fewer competitors

Easier to gain monopoly

More new entrants ✅

Higher brand loyalty

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The *Value Chain* framework is primarily used to:

Set product pricing

Optimize marketing

Analyze internal business activities ✅

Benchmark with competitors

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The Piccoli and Ives model primarily focuses on:

Gaining market share

Sustaining competitive advantage ✅

Advertising strategies

Global expansion

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