E-commerce Quiz

E- commerce can be defined as:

• the use of the Internet, the Web, and mobile apps to transact business.

• the use of any Internet technologies in a firm's daily activities.

• the digital enablement of transactions and processes within an organization.

• any digitally enabled transactions among individuals and organizations.

Which of the following is an example of e-business?

• Amazon's inventory control system

• the Amazon.com Web site

• an Amazon mobile app

• Amazon's Pinterest page

Which of the following terms can be considered synonymous with the term e-commerce?

• e-business

• digital commerce

• the Internet

• the Web

Which of the following is not a unique feature of e-commerce technology?

• interactivity

• social technology

• information asymmetry

• richness

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

• richness

• ubiquity

• information density

• personalization

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

• ubiquity

• global reach

• information density

• social technology

Which of the following is the best definition of transaction cost?

• the expense of changing national or regional prices

• the cost of participating in a market

• the cost of finding suitable products in the market

• the cost merchants pay to bring their goods to market

In 2015, the world's online population was estimated to be around:

• 310 million.

• 3.1 billion.

• 31 billion.

• 310 billion.

Which of the following features of e-commerce technology is related to the concept of network externalities?

• richness

• interactivity

• universal standards

• information density

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

• Marketing messages had little richness.

• The smaller the audience reached, the less rich the message.

• The larger the audience reached, the less rich the message.

• Richness was unrelated to reach.