Business Strategy Quiz

Based on the information given below, please choose the answer that comes closest to the estimated number of people who go to the movies in the northeastern part of the United States. The states included in this region are Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont. This data comes from the 2012 US Census Bureau, which collects information about different aspects of the population.

• 42,148 million

• 40,690 million

• 61,983 million

• 104,634 million

Using the different types of product categories that we reviewed, please watch the following video (https://www.youtube.com/watch?v=6pF55yy0H3g&t=1s) and classify the service that Coca-Cola offered with its promotion.

• Emotional, tangible, and high involvement.

• Functional, tangible and high involvement.

• Emotional, tangible, and low involvement.

• Emotional, intangible and low involvement

• Functional, intangible and low involvement.

If you had launched the lemonade business we discussed in our lectures in your neighbourhood, which of the following phrases best describes the situation your product may be entering its growth phase?

• Sales are growing rapidly, but so are the number of competitors. You are developing your sales channels to distribute in as many outlets as possible.

• Potential customers don't know about your lemonade yet and there are few competitors.

• Almost everyone in your target group has tried the lemonade and growth comes from substituting other products or new customers entering your target group.

• Your lemonade is the first one in the marketplace and your marketing efforts are ensuring everyone knows about your product.

• Your competitors are merging, some are going out of business, and your demand is stable or decreasing.

Which of the product strategies below did Apple use when they decided to launch iPhone? Here is a summary on how the Iphone was launched by Steve Jobs in 2007: https://www.history.com/this-day-in-history/steve-jobs-debuts-the-iphone

• Market development.

• Market penetration.

• Diversification.

• Augment the depth of their product mix.

• Repositioning the brand.

Imagine that you work for Microsoft and you are doing an analysis of the next step for the Microsoft Windows System within the desktop market. Using the data below, where would you place it within the BCG matrix? PC shipments For 2015 (and earlier), Gartner reports for 'the year, worldwide PC shipments declined for the fourth consecutive year, which started in 2012 with the launch of tablets' with an 8% decline in PC sales for 2015 (not including cumulative decline in sales over the previous years). Remember that this is how a BCG matrix looks like:

• You can't analyze this using the BCG matrix.

• Question mark.

• Star.

• Dog.

• Cow.

Which of the below is NOT a key success factor when launching a new product?

• Listen to the consumer along the way during the product development cycle and after launch.

• Get everyone onboard - including those areas/functions not directly involved in the development process.

• Giving R&D the liberty to come up with whichever product they think will be the next big hit.

• Set go-no-go milestones with specific decision-making criteria and stick to them.

• Generate a business case that summarizes the concept's viability.

What are the key inputs for developing your brand?

• Business strategy, brand image, market trends, customer analysis, competitive analysis.

• Relevance, strategic fit, differentiation, credibility.

• Top management's ideas, our agency's creativity, our sales force's and our customer service inputs.

• Market development, market penetration, diversification and product development.

• Essence, values, extended identity.

Read the following phrase and think about our lemonade business. Select whether the statement is an end-benefit, an attribute or neither for our lemonade business: 'Our lemonade makes you feel fresh and energized'

• Attribute.

• End-benefit.

• Neither an end-benefit nor an attribute.

In the following advertising, please identify which one is the 'reason to believe':

• The product's ingredients.

• The packaging.

• The curves on the models.

• The model's bra.

• The Dove brand.

Which of the following is a well-written brand value for innovation for a company in the sports business?

• 'For us, Innovation means employees always strive to produce excellent work that pushes the company upward'

• 'For us, Innovation means enhancing the performance of our customers through the use of technology.'

• 'For us, Innovation means generating new ideas and incorporating new technologies that will make us more competitive'

• 'For us, Innovation is challenging conventional wisdom, finding new ways to surmount existing challenges'