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Marketing and the information age

Authored by Duy Nguyen

English

University

Used 2+ times

Marketing and the information age
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36 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does "Too much information" refer to in the passage?

Having no data to analyse

Bombarded with excessive numbers weekly

Data from limited sources

Simple facts in abundance

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The phrase "Repeat business" means:

Selling to the same customers again

Selling identical products

Buying the same item twice

Trading between companies

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the closest synonym for "Personalised marketing" in the passage?

Mass advertising campaigns

Sending targeted alerts to customers

Marketing without using data

Offering discounts to all buyers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the Vietnamese meaning of "Not advisable to commission research"?

Không nên tiến hành nghiên cứu

Nên thực hiện nghiên cứu

Bắt buộc nghiên cứu

Nghiên cứu tự động

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the text, "Greater wealth of customers" is linked with:

Customers spending less

Buyers having more choices and being selective

Customers demanding fewer products

Limiting product variety

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is gathered by government agencies in the passage?

MIS analysis reports

Data from Australian and New Zealand statistics offices

Internal company records

Customer complaint logs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The phrase "Faster in New Zealand than Australia" refers to:

Slower economic change

Quicker shift to information-based economy

Reduced trade

More manufacturing

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