Marketing and the information age

What does "Too much information" refer to in the passage?

• Having no data to analyse

• Bombarded with excessive numbers weekly

• Data from limited sources

• Simple facts in abundance

The phrase "Repeat business" means:

• Selling to the same customers again

• Selling identical products

• Buying the same item twice

• Trading between companies

Which is the closest synonym for "Personalised marketing" in the passage?

• Mass advertising campaigns

• Sending targeted alerts to customers

• Marketing without using data

• Offering discounts to all buyers

What is the Vietnamese meaning of "Not advisable to commission research"?

• Không nên tiến hành nghiên cứu

• Nên thực hiện nghiên cứu

• Bắt buộc nghiên cứu

• Nghiên cứu tự động

In the text, "Greater wealth of customers" is linked with:

• Customers spending less

• Buyers having more choices and being selective

• Customers demanding fewer products

• Limiting product variety

Which of the following is gathered by government agencies in the passage?

• MIS analysis reports

• Data from Australian and New Zealand statistics offices

• Internal company records

• Customer complaint logs

The phrase "Faster in New Zealand than Australia" refers to:

• Slower economic change

• Quicker shift to information-based economy

• Reduced trade

• More manufacturing

What does "Hide poor performance" mean in the context?

• Subordinates may withhold unfavourable information

• Managers share data openly

• Employees promote good news only

• Selling more products than expected

"Fail to use information well" is closest in meaning to:

• Ignore or misuse available marketing data

• Lack of customer feedback

• Decrease in sales

• Government data sharing

The sentence "Information must be used to be valuable" means:

• Information has value without action

• Information gains value only when applied

• All data is useless

• Value depends on cost