Global Marketing Quiz Review

Which company localized the GM Corsa for global markets?

• Daimler

• Hyundai

• General Motors

• Tesla

Which type of pricing may encourage gray markets?

• Polycentric Pricing

• Geocentric Pricing

• Penetration Pricing

• Target Pricing

Which pricing approach adjusts to different market environments without headquarters control?

• Rigid Cost-Plus Pricing

• Polycentric Pricing

• Ethnocentric Pricing

• Flexible Cost-Plus Pricing

What determines the price floor in global pricing decisions?

• Product cost

• Perceived value

• Competitive pricing

• Customer demand

Which of the following best describes export price escalation?

• Increase from currency depreciation

• Added duties and transport raise prices

• Discount on exported goods

• Drop in domestic price

What tactic helps global firms reduce the attractiveness of gray market goods?

• Increase freight costs

• Strengthen import quotas

• Product differentiation

• Price harmonization

Which is not one of the three characteristics associated with global brands?

• Global myth

• Social responsibility

• Quality signal

• Price parity

What is an example of a non-price sales promotion?

• Coupon

• Mail-in refund

• Free sample

• Discount

Which company created the “golden store” program to influence small retailers in Mexico?

• Unilever

• Mary Kay

• P&G

• Nestlé

Which strategy sells the same product and communication in multiple markets?

• Product Extension – Communication Adaptation

• Product Adaptation – Communication Extension

• Dual Extension

• Dual Adaptation