TH Marketing Prelims
Authored by Lynne Maboloc
Business
University
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36 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
the process of planning and executing the conception to create exchanges that satisfy individual (customer) and organizational objectives.
Marketing
Distribution
Delivering
Planning
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Area for potential exchanges.
Market
Needs
Wants
Demands
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Includes air, water, food, personal security, friendship, and self-esteem.
Market
Needs
Wants
Demands
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The form that a human need takes when shaped by culture and individual personality
Market
Needs
Wants
Demands
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Human wants that are backed by buying power
Market
Needs
Wants
Demands
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A resort launches a honeymoon package with spa and private villas.
Which "P" is shown?
Price
Product
Promotion
Place
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A budget airline offers a “Piso Fare” promo.
Which "P" is shown?
Price
Product
Promotion
Place
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