TH Marketing Prelims

the process of planning and executing the conception to create exchanges that satisfy individual (customer) and organizational objectives.

• Marketing

• Distribution

• Delivering

• Planning

Area for potential exchanges.

• Market

• Needs

• Wants

• Demands

Includes air, water, food, personal security, friendship, and self-esteem.

• Market

• Needs

• Wants

• Demands

The form that a human need takes when shaped by culture and individual personality

• Market

• Needs

• Wants

• Demands

Human wants that are backed by buying power

• Market

• Needs

• Wants

• Demands

A resort launches a honeymoon package with spa and private villas.
Which "P" is shown?

• Price

• Product

• Promotion

• Place

A budget airline offers a “Piso Fare” promo.
Which "P" is shown?

• Price

• Product

• Promotion

• Place

A souvenir shop opens branches inside airports.

• Price

• Product

• Promotion

• Place

A hotel hires vloggers to showcase its rooms.

• Price

• Product

• Promotion

• Place

A fine dining restaurant hires certified sommeliers.

• Process

• Product

• People

• Place