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USP & ESP in Advertising Design

Authored by Nurul Fadzillah

Arts

University

Used 2+ times

USP & ESP in Advertising Design
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does USP stand for in advertising?

Unique Strategic Plan

Unique Selling Proposition

Universal Selling Point

Unilateral Sales Policy

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes a USP?

Appeals to customers’ emotions

Highlights a unique feature or benefit of a product

Focuses on price reduction

Creates suspense in the advertisement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which statement is true about ESP?

ESP is purely based on product features

ESP is about creating an emotional connection with the audience

ESP avoids using storytelling techniques

ESP only works in social media ads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A toothpaste brand promoting “whiter teeth in 7 days” is an example of?

ESP

Generic advertising

Brand storytelling

USP

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an ESP approach?

“Feel the comfort of home wherever you go”

“The fastest car in its class”

“50% more power than competitors”

“Available in three different colours”

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

USP in advertising focuses on?

Emotional triggers

Seasonal promotions

Rational and factual product benefits

Celebrity endorsements only

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is ESP important in modern advertising?

It ensures all ads look the same

It reduces product costs

It eliminates competition

It helps customers connect with brands on a personal level

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