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Special Exam for TOU 044

Authored by Sarah Mula

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Special Exam for TOU 044
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55 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is a unique characteristic of tourism products that refers to their inability to be stored for future use?

Intangibility
Inseparability
Variability
Perishability

2.

MULTIPLE CHOICE QUESTION

5 sec • 2 pts

According to Kotler’s definition, marketing is primarily concerned with:

maximizing profits at any cost

finding, retaining, and growing profitable customers

promoting products through aggressive advertising
focusing solely on market trends

3.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

A resort wants to identify customers who travel frequently during off-peak seasons to offer them discounts. Which market segmentation variable is most applicable?

Demographic segmentation
Psychographic segmentation
Behavioral segmentation
Geographic segmentation

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

If an airline company observes high cancellations during rainy months, which characteristic of tourism products is affecting their sales?

Brand loyalty
Weather dependency
Seasonal demand
Price sensitivity

5.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

A hotel manager must choose between expanding facilities or investing in staff training. Which option better aligns with service quality principles in customer satisfaction?

Adding more guest rooms
Expanding the hotel lobby
Installing a new pool area
Investing in staff training

6.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

What is the first stage in the product life cycle?

Introduction
Maturity
Growth
Decline

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which type of communication in marketing is best described by gestures, facial expressions, and body language?

Non-verbal communication
Digital communication
Verbal communication
Written communication

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