ESB V2 Domain 1 Pre-Assessment

Trademarks, copyrights, and patents protect different types of intellectual property.

• True

• False

A copyright does not protect an original work, such as art, writing, or music.

• True

• False

Which two documents summarize the business plan of a company?

• Business Plan &

  Lean Canvas

• Lean Canvas & Pitch Deck

• Lean Canvas & Balance Sheet

• Marketing Plan & Pitch Deck

A typical pitch deck has between 20-100 slides.

• True

• False

A _____ is a multi-page document describing and detailing a business.

• Pitch Deck

• Lean Canvas

• Business Plan

A business plan is highly visual

• True

• False

CEO stands for

• Chief Engineer Officer

• Chief Executive Officer

• Chief Employee Office

• Caring Employee Organization

The first step of the business life cycle is:

• Survival

• Success

• Existense

• Maturity

When a business has been around for a while and people recognize the brand what step of the life cycle is it:

• Success

• Maturity

• Takeoff

• Pivot/Persist

Which is not a component of a Pitch Deck?

• 20 - 100 slides

• Highly visual

• Used to get investor's attention

• Used to get an investor's buy-in