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Digital Marketing Quiz

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Digital Marketing Quiz
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following best defines marketing?

Selling products

Advertising campaigns

Creating, communicating, delivering, and exchanging offerings of value

Maintaining inventory

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which utility is developed when a product is available at the right time?

Place utility

Time utility

Possession utility

Service utility

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which characteristic of digital marketing involves reaching a very specific demographic based on interests and location?

Measurable results

Targeted audience reach

24/7 availability

Multi-channel approach

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which tool helps track real-time website performance like clicks, conversions, and bounce rates?

Canva

Google Analytics

Facebook Ads Manager

Shopify

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following is NOT a key component of digital marketing?

Email marketing

Search engine optimization (SEO)

Social media marketing

Inventory accounting

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Search Engine Marketing (SEM) includes:

Only paid advertisements

Only organic search optimization

Both paid reach and SEO

Affiliate promotions only

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

In content marketing, infographics are mainly used to:

Entertain audiences with videos

Represent information visually and simply

Send promotional emails

Track conversion rates

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