AHC 3714 - UNIT 3

What is strategic marketing planning in healthcare?

• A method to reduce costs

• A process to align marketing with organizational goals

• A way to hire staff

• A budgeting technique

Which of the following is a key component of strategic marketing planning?

• Random advertising

• SWOT analysis

• Ignoring competition

• Reducing services

What does SWOT stand for?

• Strengths, Weaknesses, Opportunities, Threats

• Sales, Work, Operations, Targets

• Strategy, Workload, Optimization, Tactics

• Services, Welfare, Outreach, Technology

Which analysis helps identify internal and external factors?

• ROI analysis

• SWOT analysis

• Budget analysis

• HR analysis

What is the first step in strategic marketing planning?

• Implementation

• Evaluation

• Situation analysis

• Promotion

Which element is considered in situation analysis?

• Staff salaries

• Market trends

• Furniture

• Parking space

What does strategic planning aim to achieve?

• Short-term profits

• Long-term goals

• Staff reduction

• Equipment purchase

Which tool is used to assess market competition?

• SWOT

• PEST

• ROI

• KPI

What is a mission statement?

• A list of services

• A financial report

• A declaration of purpose

• A marketing slogan

Which of the following is a strategic objective?

• Increase cafeteria sales

• Improve patient satisfaction

• Hire more janitors

• Paint the building