Digital Marketing and SEO Quiz

What is the main goal of SEO?

• To pay for higher rankings

• To improve a website’s visibility in search engine results

• To post more social media ads

• To reduce website colours

Which of the following is an example of paid advertising?

• Blog posts

• Pay-Per-Click (PPC) ads

• Customer reviews

• Organic search results

What does PPC stand for?

• Paid Page Content

• Pay Per Click

• Page Performance Check

• Post Per Campaign

In digital marketing, what does CTR stand for?

• Click-To-Rank

• Cost-To-Revenue

• Click-Through Rate

• Customer Target Ratio

Which factor does Google NOT consider in ranking websites?

• Page speed

• Quality content

• User experience

• Font style of the website text

What is the purpose of a meta description?

• To store website images

• To describe the page content for search engines and users

• To write blog articles

• To track visitor numbers

Which advertising method targets users based on automated data analysis?

• Billboard advertising

• Programmatic advertising

• Word-of-mouth

• Cold calling

What does the term "organic traffic" mean?

• Visitors who come from paid ads

• Visitors from search engines without paid promotion

• Visitors from social media only

• Visitors from email marketing

Which of the following is a key benefit of content marketing?

• Increases product price

• Builds trust and long-term relationships with customers

• Guarantees instant sales

• Removes need for SEO

What is the main advantage of video advertising?

• It’s always free

• It can combine visuals, sound, and storytelling to engage audiences

• It only works on TV

• It replaces all other advertising channels