SEO and Paid Search Basics Quiz

SEO and Paid Search Basics Quiz

University

10 Qs

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SEO and Paid Search Basics Quiz

SEO and Paid Search Basics Quiz

Assessment

Quiz

Information Technology (IT)

University

Practice Problem

Hard

Created by

Hardeep Singh

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

What does SEO stand for?

Search Engine Operation

Search Engine Optimisation

Site Engagement Optimisation

Search Evaluation Online

2.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

What percentage of users never scroll past the first page of Google results?

25%

50%

75%

90%

3.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

Which of the following is NOT a core element of technical SEO?

Site structure

Content

Mobile responsiveness

Employee training

4.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

What is a Meta Description?

A short title of a web page

A longer description of a page’s content that can improve click-through rates

The website’s server location

A list of all keywords used on a page

5.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

What is Pay-Per-Click (PPC)?

Paying only when an ad is displayed

Paying every time a user clicks on an ad

Paying for search engine ranking

Paying monthly for website hosting

6.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

Which of these is considered a “black-hat” SEO practice?

Using relevant keywords

Buying backlinks

Optimising mobile usability

Creating original content

7.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

Which factor does Google NOT consider when ranking results?

Relevance of content

Usability of the site

Context (location & history)

Colour of the website’s background

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