SEO and Paid Search Basics Quiz

What does SEO stand for?

• Search Engine Operation

• Search Engine Optimisation

• Site Engagement Optimisation

• Search Evaluation Online

What percentage of users never scroll past the first page of Google results?

• 25%

• 50%

• 75%

• 90%

Which of the following is NOT a core element of technical SEO?

• Site structure

• Content

• Mobile responsiveness

• Employee training

What is a Meta Description?

• A short title of a web page

• A longer description of a page’s content that can improve click-through rates

• The website’s server location

• A list of all keywords used on a page

What is Pay-Per-Click (PPC)?

• Paying only when an ad is displayed

• Paying every time a user clicks on an ad

• Paying for search engine ranking

• Paying monthly for website hosting

Which of these is considered a “black-hat” SEO practice?

• Using relevant keywords

• Buying backlinks

• Optimising mobile usability

• Creating original content

Which factor does Google NOT consider when ranking results?

• Relevance of content

• Usability of the site

• Context (location & history)

• Colour of the website’s background

What does CPM stand for in paid search marketing?

• Cost Per Month

• Cost Per Million

• Cost Per Thousand

• Cost Per Marketing

Which is an advantage of Cost-Per-Click (CPC) advertising?

• You only pay when users click on your advert

• It guarantees sales

• It is always cheaper than SEO

• You pay regardless of performance

What is programmatic advertising?

• Buying ads through personal negotiations

• Automated technology that buys and places ads to reach the right person at the right time

• Advertising only on TV and radio

• Free digital advertising