Introduction to Pitching WEEK 15 INNOVATION &ENT.MAY25C

What is the definition of pitching?

• A concise presentation of a business idea to potential investors or stakeholders.

• A detailed business plan for internal use only.

• A marketing strategy for product launches.

• A financial report for shareholders.

Why is pitching important?

• It is essential for securing funding and building crucial support networks.

• It is only used for advertising products.

• It is required for tax purposes.

• It is a way to hire new employees.

Fill in the blank: Airbnb's 2008 pitch deck helped secure ______ seed funding (Byers, 2015).

• £600,000

• £1,000,000

• £250,000

• £2,000,000

Fill in the blank: The ________ is where you clearly define the issue your innovation addresses.

• Problem Statement

• Solution Overview

• Market Analysis

• Implementation Plan

Fill in the blank: The ________ is where you articulate what makes your solution uniquely valuable.

• Value Proposition

• Revenue Stream

• Customer Segment

• Key Resource

Fill in the blank: The ________ is where you quantify your target market and growth potential.

• Market Opportunity

• Revenue Model

• Competitive Analysis

• Product Roadmap

Fill in the blank: The ________ is where you explain how you'll generate revenue and project future growth.

• Business Model & Financials

• Executive Summary

• Market Analysis

• Product Development

Fill in the blank: The first step in storytelling in pitches is to begin with a compelling ______ that resonates with your audience.

• problem

• solution

• introduction

• conclusion

Fill in the blank: In storytelling in pitches, you should present your innovation as the ______ of the narrative.

• hero

• villain

• audience

• setting

Fill in the blank: The final step in storytelling in pitches is to conclude with the ______ impact of your idea.

• transformative

• temporary

• minimal

• negative